Why Should You Define Your ICP?

Are you tasked with Generating high-quality leads Meet MQL and Pipeline targets Operate within pre-defined LTV, CAC, and Churn metrics Get more customer testimonials and referrals Increase share of voice If the answer is yes, please read on this article on my perspective on Ideal Customer Profile (ICP) and why it is business imperative toContinue reading “Why Should You Define Your ICP?”

Meeting Automation Platforms are Changing the Game

The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out how to schedule strategic B2B meetings during the middle of tradeshows, conferences, and business events can feel almost impossible. Especially, if you’re stillContinue reading “Meeting Automation Platforms are Changing the Game”

Why Organizations Should Embrace Sales, Marketing and Meeting Automation

There’s no denying that there are plenty of opportunities for your organizations to make the right connections with potential clients and vendors at events, tradeshows, and conferences. All the right people are there, and you have plenty of advanced warning when they are taking place. However, as any meeting planner will tell you, the processContinue reading “Why Organizations Should Embrace Sales, Marketing and Meeting Automation”

Why You Should Grow Your Business the Old-Fashioned Way

Imagine for a moment that someone decided they were going to help you grow your business. Sounds nice, right? So, this person went out and gathered all the right people together. They brought your potential vendors and potential clients all in one place. Now, all you have to do is make the connections and workContinue reading “Why You Should Grow Your Business the Old-Fashioned Way”