Covid-19 and B2B Marketing: Impacts, Strategies & Emerging Trends

In more ways than one, Covid-19 has turned this world upside. In a panning, trickle-down effect, budgets are getting slashed, layoffs are occurring left and right, and marketers are starting to shift to newer ways to engage with customers and prospects. Now more than ever, they are being looked at to generate the much-needed salesContinue reading “Covid-19 and B2B Marketing: Impacts, Strategies & Emerging Trends”

Love in COVID Times – How a Couple Stayed Connected

The COVID-19 pandemic has tested us as nothing ever before. People are coming together to support each other and are displaying commendable strength, and so many things that were taken for granted once are now being treasured. Be it weekend outings, vacations, watching a movie with friends or happy times with our loved ones, theseContinue reading “Love in COVID Times – How a Couple Stayed Connected”

The New Autographs – Personalized Celeb Videos

Craving of doing something more than just commenting on each social media post of your favorite celebrity and not getting any response? Or liking and tagging their photos and getting lost in the crowd? Celebrity engagement platforms put you directly in touch with a variety of celebrities by letting you order personal shout-outs. It’s almostContinue reading “The New Autographs – Personalized Celeb Videos”

Trending Video Shoutouts – Get Celebs to Wish You & Your Loved Ones!

Who hasn’t dreamt of being able to interact with a celebrity? For decades, fans world over are ready to line up for hours just to be able to get an autograph or sneak in a selfie or even a handshake. The desire to share a moment in the spotlight with a celebrity has been aroundContinue reading “Trending Video Shoutouts – Get Celebs to Wish You & Your Loved Ones!”

Riding the Waves of AI

From simple games to self-learning systems – AI has come a long way Today, talk of artificial intelligence (AI) is everywhere – from Apple’s Siri to how Uber dispatches drivers to the way Facebook arranges its Newsfeed. However, it wasn’t long ago that AI was regarded by many as purely science fiction – the plotlineContinue reading “Riding the Waves of AI”

Why Should You Define Your ICP?

Are you tasked with Generating high-quality leads Meet MQL and Pipeline targets Operate within pre-defined LTV, CAC, and Churn metrics Get more customer testimonials and referrals Increase share of voice If the answer is yes, please read on this article on my perspective on Ideal Customer Profile (ICP) and why it is business imperative toContinue reading “Why Should You Define Your ICP?”

Meeting Automation Platforms are Changing the Game

The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out how to schedule strategic B2B meetings during the middle of tradeshows, conferences, and business events can feel almost impossible. Especially, if you’re stillContinue reading “Meeting Automation Platforms are Changing the Game”

Why Organizations Should Embrace Sales, Marketing and Meeting Automation

There’s no denying that there are plenty of opportunities for your organizations to make the right connections with potential clients and vendors at events, tradeshows, and conferences. All the right people are there, and you have plenty of advanced warning when they are taking place. However, as any meeting planner will tell you, the processContinue reading “Why Organizations Should Embrace Sales, Marketing and Meeting Automation”

Why You Should Grow Your Business the Old-Fashioned Way

Imagine for a moment that someone decided they were going to help you grow your business. Sounds nice, right? So, this person went out and gathered all the right people together. They brought your potential vendors and potential clients all in one place. Now, all you have to do is make the connections and workContinue reading “Why You Should Grow Your Business the Old-Fashioned Way”

Cloud 101

The Three Types of Clouds A public cloud provisions virtual machines (VMs) on servers located at a third-party site. All sys admin services are provided by the third party, including security, connectivity, data access, and backup/recovery. Since resources are available on demand, this is the most cost-effective solution. But the public cloud doesn’t address concernsContinue reading “Cloud 101”